DIRS.INFO The most relevant business & tech news

☆ How NIL deals and brand sponsorships are helping college athletes make money
▼ + stars: | 2023-09-19 | by ( Dan Whateley | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.

Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio

☆ Inside 2 major groups that run NIL deals for Big Ten student-athletes as 'collectives' gain enormous power and influence in college sports
▼ + stars: | 2023-09-14 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +9 min

During the first year of NIL, collectives were viewed as "hush-hush" by many in the industry, Opendorse marketplace's Braly Keller previously told Insider. Brandon McCladdie/Happy Valley UnitedHow collectives work with college athletesThe main goal of collectives is to create NIL opportunities for college athletes. About a quarter of Dinkytown Athletes' NIL deals have been business partnerships between Minnesota athletes and companies like Dove, Northwestern Mutual, and PNC Bank. Happy Valley United's NIL work also involves engaging with the local community, including the collective's partner charities, said McCladdie. Happy Valley United is building its brand through media attention and community-based "grassroots" efforts, McCladdie said.

Persons: marketplace's Braly Keller, Keller, there's, it's, University of Minnesota —, Derek Burns, Burns, Brandon McCladdie, McCladdie Organizations: Big Ten, Pennsylvania State University, Dinkytown, University of Minnesota, State College ,, Penn, Golden Gophers, Happy, Dinkytown Athletes, Penn State, Blueprint Sports Foundation, Northwestern Mutual, PNC Bank, College, Gopher, Gopher Sports, State College Locations: State College , Pennsylvania, Minnesota, Minneapolis

☆ Seeking nominations for top NIL startups helping student-athletes build their brands
▼ + stars: | 2023-07-27 | by ( Margaret Fleming | Dan Whateley | ) www.businessinsider.com time to read: +2 min

Insider is creating a list of the top NIL startups shaping the two-year-old industry. More than 20 student-athletes have NIL valuations upwards of $1 million, according to data from On3. These collectives were "hush-hush" even just a year ago, Braly Keller of NIL marketplace Opendorse told Insider. Now, around 80% of all NIL deals go through collectives, per Opendorse data. Now, we're looking to update our findings and highlight in a new list the most influential and innovative companies and startups helping student-athletes get NIL deals.

Persons: Braly Keller

☆ Freshman athlete earnings are surging as donor 'collectives' dominate. Here are 3 key takeaways from a report on NIL's second year.
▼ + stars: | 2023-07-11 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

Collectives are a driving force in the NIL marketplace because they offer big payouts to student-athletes, said Opendorse's NIL and business insights manager Braly Keller. "There's a lot of posts and activity and work being done on the commercial side compared to collectives," Keller told Insider. NIL deals and earnings by grade level. The report says Opendorse's NIL deals have a 99% view rate on Instagram reels, compared to the influencer industry average of 40%. The TikTok metrics are even more staggering: At a view rate of 73%, Opendorse athletes perform far outpace industry standards of 13%.

Persons: Braly Keller, Keller, Opendorse, Brandon Inniss, Dre, Bronny James, Jared McCain, he's, That's, Brand, it's Organizations: Schools, NCAA, Ohio State, The Foundation, Dodge, Nike, University of Southern, Duke University, Eagle, Baseball

☆ Freshman athletes saw a big jump in earnings in the second year of NIL, as boosters flooded college sports with cash through 'collectives'
▼ + stars: | 2023-07-07 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

Freshman athletes are earning twice as much per NIL deal than other college athletes, according to Opendorse. Collectives are a driving force in the NIL marketplace because they offer big payouts to student-athletes, said Opendorse's NIL and business insights manager Braly Keller. "There's a lot of posts and activity and work being done on the commercial side compared to collectives," Keller told Insider. The report says Opendorse's NIL deals have a 99% view rate on Instagram reels, compared to the influencer industry average of 40%. The TikTok metrics are even more staggering: At a view rate of 73%, Opendorse athletes perform far outpace industry standards of 13%.

Search resuls for: "Braly Keller"

5 mentions found